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May 2019
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Local search engine optimisation
Local search engine optimization (Local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web
Search engine optimization
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web
Search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine
Search engine indexing
Search engine optimisation indexing collects, parses, and stores data to facilitate fast and accurate information retrieval. Index design incorporates
Paid inclusion
inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. The use
Pay-per-click
search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines (such
Online advertising
that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM)
Affiliate marketing
advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing
Social media optimization
Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in
Click-through rate
using banner ads. Popular search engines allow advertisers to display ads in with the search results triggered by a search user. These ads are usually