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February 2019
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Local search engine optimisation
Local search engine optimization (Local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web
Search engine optimization
of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search
Search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine
Online advertising
that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM)
Paid inclusion
inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. The use
Pay-per-click
is commonly associated with first-tier search engines (such as Google AdWords and Bing Ads). With search engines, advertisers typically bid on keyword
Social media optimization
Foursquare, and Yahoo! Local have become increasingly important. While social media optimization is related to search engine marketing, it differs in
Click-through rate
using banner ads. Popular search engines allow advertisers to display ads in with the search results triggered by a search user. These ads are usually
Pay per sale
search term that drove the phone call. As a result, bids on the source traffic can be appropriately adjusted and managed. Pay-per-Sale Search Engine Marketing
Affiliate marketing
advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing