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May 2019

Click-through rate
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is
View-through rate
p r e s s i o n s {\displaystyle CTR=100*Clicks/Impressions} VTR is related to the popular click-through rate (CTR) measurement, but differs in that it
affect click through rates and the resulting pay-per-click. Cost-per-click (CPC) is calculated by dividing the advertising cost by the number of clicks generated
Evaluation measures (information retrieval)
abandonment rate is a ratio of search sessions which do not result in a click. Click-through rate (CTR) is the ratio of users who click on a specific
Click fraud
In the case of click-through rate based auction models, the advertiser may be penalized for having an unacceptably low click-through for a given keyword
Quality Score
Bing (Bing Ads) Yahoo! (Yahoo! Search Marketing) Ad serving Click-through rate Pay per click Pay for placement "How to improve quality score and how it's
Banner blindness
The average Click-Through Rate (CTR) dropped from 2% in 1995 to 0.5% in 1998. After a relatively stable period with a 0.6% click-through rate in 2003, CTR
A/B testing
regularly used. For a comparison of two binomial distributions such as a click-through rate one would use Fisher's exact test. Like most fields, setting a date
Conversion funnel
advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years[citation needed]. Click-through rates are highly sensitive
Email tracking
software provides tracking features, sometimes in aggregate (e.g., click-through rate), and sometimes on an individual basis. Some email applications, such