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February 2019

Click-through rate
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is
View-through rate
{\displaystyle CTR=100*Clicks/Impressions} VTR is related to the popular click-through rate (CTR) measurement, but differs in that it is not an immediate measure
achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click. Cost-per-click (CPC) is calculated
Quality Score
Google - in their respective Quality Score formulas is the historical click-through rate (CTR) of the keyword and matched ad. In fact, prior to its introduction
Evaluation measures (information retrieval)
an A/B test. Session abandonment rate is a ratio of search session which do not result in a click. Click-through rate (CTR) is the ratio of users who click
Click fraud
In the case of click-through rate based auction models, the advertiser may be penalized for having an unacceptably low click-through for a given keyword
Banner blindness
The average Click-Through Rate (CTR) dropped from 2% in 1995 to 0.5% in 1998. After a relatively stable period with a 0.6% click-through rate in 2003, CTR
A/B testing
regularly used. For a comparison of two binomial distributions such as a click-through rate one would use Fisher's exact test. Like most fields, setting a date
Conversion funnel
this ratio is the click-through rate (CTR) and represents the top level of the funnel. Typical banner and advertising click-through rates are 0.02% in late
RankBrain will also take user satisfaction signals - such as Click Through Rate, Bounce Rate and Dwell Time, into account when ordering the search results