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Click-through rate
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is
View-through rate
{\displaystyle CTR=100*Clicks/Impressions} VTR is related to the popular click-through rate (CTR) measurement, but differs in that it is not an immediate measure
Pay-per-click
achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click. Pay-per-click is calculated by dividing
Quality Score
Google - in their respective Quality Score formulas is the historical click-through rate (CTR) of the keyword and matched ad. In fact, prior to its introduction
Evaluation measures (information retrieval)
an A/B test. Session abandonment rate is a ratio of search session which do not result in a click. Click-through rate (CTR) is the ratio of users who click
Click fraud
In the case of click-through rate based auction models, the advertiser may be penalized for having an unacceptably low click-through for a given keyword
Banner blindness
The average Click-Through Rate (CTR) dropped from 2% in 1995 to 0.5% in 1998. After a relatively stable period with a 0.6% click-through rate in 2003, CTR
Conversion funnel
this ratio is the click-through rate (CTR) and represents the top level of the funnel. Typical banner and advertising click-through rates are 0.02% in late
A/B testing
regularly used. For a comparison of two binomial distributions such as a click-through rate one would use Fisher's exact test. Like most fields, setting a date
Email tracking
software provides tracking features, sometimes in aggregate (e.g., click-through rate), and sometimes on an individual basis. Some email applications, such